Nessca Corp.manufactures electronic gadgets.It instructs its marketing team to competitively advertise and promote its gadgets.The company,instead of believing in market research,believes that the market will absorb more products if customers are made aware of the products.The workforce of Nessca Corp.is most likely to:
A)be inward looking, focusing on selling what the firm makes.
B)take responsibility for its customers' well-being and interests.
C)assume that sales depend on a customer's decision to purchase a product.
D)focus on determining the needs of its customers rather than selling aggressively.

Question

Nessca Corp.manufactures electronic gadgets.It instructs its marketing team to competitively advertise and promote its gadgets.The company,instead of believing in market research,believes that the market will absorb more products if customers are made aware of the products.The workforce of Nessca Corp.is most likely to:
A)​be inward looking, focusing on selling what the firm makes.
B)take responsibility for its customers' well-being and interests.
C)assume that sales depend on a customer's decision to purchase a product.
D)​focus on determining the needs of its customers rather than selling aggressively.

Quizplus · Accepted Answer

Nessca Corp.'s belief that customers will buy their products if they are made aware of them indicates an inward-looking approach where the focus is on selling what the firm makes, rather than on identifying and meeting customer needs.