In the context of the marketing mix,promotion includes:

Question

Quizplus · Accepted Answer

Promotion refers to the various communication strategies used to inform, persuade, and influence potential customers about a product or service. It includes advertising, sales promotions, personal selling, and public relations activities, among others. Option A -public relations activities, is the best choice as it is directly related to promotion. Option B -pricing strategies, is related to the product element of the marketing mix. Option C -after-purchase service, is related to the place or distribution element of the marketing mix. Option D -storage and transportation of finished products, is related to the production or operations element of the marketing mix.

In the Context of the Marketing Mix,promotion Includes