Which of the following statements is true of the price component of the marketing mix?
A) It does not affect a firm's competitive advantage.
B) It is the least important of the four Ps of the marketing mix.
C) It is what a buyer must give up in order to obtain a product.
D) It is decided independently of the external environment of the business.
Correct Answer:
Verified
Q53: Revel Inc., a cell phone manufacturer, decides
Q60: In the context of marketing planning, implementation
Q76: The marketers at Gemini Inc. have prepared
Q86: The product in the marketing mix includes:
A)the
Q87: _ multiplied by the number of units
Q88: In the context of the marketing mix,promotion
Q89: Synergy Corp.,a large seller of energy-efficient bulbs,uses
Q92: MaxNutri Inc.sells cookies and nutrition bars.The marketers
Q94: In the context of the marketing mix,which
Q96: The price component of the marketing mix
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents