By sending postpurchase letters and giving guarantees on products,marketing managers can help reduce _____.
A)cognitive dissonance
B)internal stimuli
C)selective exposure
D)want-got gap

Question

By sending postpurchase letters and giving guarantees on products,marketing managers can help reduce _____.
A)​cognitive dissonance
B)internal stimuli
C)selective exposure
D)​want-got gap

Quizplus · Accepted Answer

Post-purchase letters and guarantees can help alleviate cognitive dissonance, which is the discomfort a consumer experiences after making a purchase. This discomfort arises from the possibility that the consumer may have made a wrong decision or not received the expected benefits from the product. By providing reassurance and positive feedback, marketers can reduce cognitive dissonance and increase post-purchase satisfaction. Internal stimuli, selective exposure, and want-got gap are not directly related to post-purchase communications and guarantees.

By Sending Postpurchase Letters and Giving Guarantees on Products,marketing Managers