_____ typically occurs when a consumer has previous product experience but is unfamiliar with the current brands available.
A)Stimulus generalization
B)Routine response behavior
C)Limited decision making
D)Extensive decision making

Question

_____ typically occurs when a consumer has previous product experience but is unfamiliar with the current brands available.
A)​Stimulus generalization
B)Routine response behavior
C)Limited decision making
D)​Extensive decision making

Quizplus · Accepted Answer

Limited decision making is when a consumer has previous product experience but is unfamiliar with the current brands available. This type of decision-making usually involves a moderate level of effort and information processing. The consumer is likely to have some brand preferences but may be open to trying new brands if they are perceived to offer better value or meet their needs more effectively.

_____ Typically Occurs When a Consumer Has Previous Product Experience