Nalpas Inc.,an apparel company,manufactures clothes for men,women,and children.It further divides its core customers on the basis of demographic variables such as income,ethnic background,and family life cycle.These divisions are known as _____.
A)positioning bases
B)market segments
C)perceptual maps
D)market positions

Question

Nalpas Inc.,an apparel company,manufactures clothes for men,women,and children.It further divides its core customers on the basis of demographic variables such as income,ethnic background,and family life cycle.These divisions are known as _____.
A)​positioning bases
B)market segments
C)perceptual maps
D)market positions​

Quizplus · Accepted Answer

Nalpas Inc. is dividing its customers into different groups based on their demographic variables, which is a common practice in market segmentation. Therefore, the correct choice is market segments. Positioning bases refer to the specific variables used by a company to create product differentiation in the eyes of its customers. Perceptual maps are used to visually represent how customers perceive competing products or brands in a particular market. Market positions refer to the specific position that a company's products or brands occupy in the minds of its target customers relative to its competitors.