In the context of customer relationship management trends,which of the following statements is true of personalization?
A)It uses mass-media approaches to meet the expectations of customers
B)It increases the time taken by customers to make purchase decisions
C)It involves rewarding customers for their business to a firm
D)It treats customers as individuals who have their own unique sets of needs and wants

Question

In the context of customer relationship management trends,which of the following statements is true of personalization?
A)​It uses mass-media approaches to meet the expectations of customers
B)It increases the time taken by customers to make purchase decisions
C)It involves rewarding customers for their business to a firm​
D)It treats customers as individuals who have their own unique sets of needs and wants​

Quizplus · Accepted Answer

Personalization involves treating customers as individuals who have their own unique sets of needs and wants. It focuses on tailoring products, services, and experiences to match specific customer preferences and behavior patterns. This approach helps to enhance customer satisfaction, loyalty, and advocacy. It also reduces the likelihood of customer churn and increases the lifetime value of customers to a business. Mass-media approaches, rewards, and decision-making time are not primary aspects of personalization.

In the Context of Customer Relationship Management Trends,which of the Following