The editorial board of Gamers' Page,a magazine that primarily caters to people who are enthusiastic about sports and gaming,targets people who enjoy games.This type of market segmentation used by the editorial board of Gamers' Page is an example of _____.
A)usage-rate segmentation
B)geographic segmentation
C)psychographic segmentation
D)benefit segmentation

Question

The editorial board of Gamers' Page,a magazine that primarily caters to people who are enthusiastic about sports and gaming,targets people who enjoy games.This type of market segmentation used by the editorial board of Gamers' Page is an example of _____.
A)​usage-rate segmentation
B)geographic segmentation
C)psychographic segmentation
D)​benefit segmentation

Quizplus · Accepted Answer

The market segmentation used by the editorial board of Gamers' Page is psychographic segmentation, as they are targeting people who are enthusiastic about sports and gaming, which is a shared interest and preference. Usage-rate segmentation would focus on how frequently customers use the product or service, while geographic segmentation would be based on the location of the customer. Benefit segmentation would focus on the unique benefits or needs of the customer.

The Editorial Board of Gamers' Page,a Magazine That Primarily Caters