In order to attract customers who are blue-collar workers,Prisly Inc.,a laundry detergent manufacturer,introduced a liquid detergent that easily removes tough stains.Soon after,the management noticed that there was a significant drop in the sales of its detergent powder as the company's loyal customers,who previously purchased the detergent powder,started purchasing the more effective liquid detergent.As a result,Prisly Inc.was forced to reduce production of its detergent powder.In this scenario,it is evident that Prisly Inc.has adopted a(n)_____.
A)multisegment targeting strategy
B)multisegment targeting strategy
C)undifferentiated targeting strateg
D)concentrated targeting strategy

Question

In order to attract customers who are blue-collar workers,Prisly Inc.,a laundry detergent manufacturer,introduced a liquid detergent that easily removes tough stains.Soon after,the management noticed that there was a significant drop in the sales of its detergent powder as the company's loyal customers,who previously purchased the detergent powder,started purchasing the more effective liquid detergent.As a result,Prisly Inc.was forced to reduce production of its detergent powder.In this scenario,it is evident that Prisly Inc.has adopted a(n)_____.
A)​multisegment targeting strategy
B)multisegment targeting strategy
C)undifferentiated targeting strateg​
D)​concentrated targeting strategy

Quizplus · Accepted Answer

Prisly Inc. has adopted a multisegment targeting strategy because it has identified and targeted two distinct customer segments: blue-collar workers and its loyal customers who previously purchased the detergent powder.

In Order to Attract Customers Who Are Blue-Collar Workers,Prisly Inc