In the context of strategies for selecting target markets,which of the following is a disadvantage of an undifferentiated targeting strategy?
A)It is difficult to tailor marketing mixes to the preferences of individual market segments
B)It often results in sterile, unimaginative product offerings that have little appeal to anyone
C)It results in cannibalization of products
D)It increases production and marketing costs of a firm

Question

In the context of strategies for selecting target markets,which of the following is a disadvantage of an undifferentiated targeting strategy?
A)​It is difficult to tailor marketing mixes to the preferences of individual market segments
B)It often results in sterile, unimaginative product offerings that have little appeal to anyone
C)It results in cannibalization of products
D)​It increases production and marketing costs of a firm

Quizplus · Accepted Answer

An undifferentiated targeting strategy often leads to generic products that do not specifically appeal to any particular market segment, resulting in unimaginative offerings.

In the Context of Strategies for Selecting Target Markets,which of the Following