Laelle Chocolates Inc.is a confectionery company that manufactures candies.It does not use specific strategies to target children while marketing its products.Instead,it uses the same strategies to promote its candies among all consumers in the market.This is an example of a(n)_____.
A)multisegment targeting strategy
B)individual targeting strategy
C)undifferentiated targeting strategy
D)concentrated targeting strategy

Question

Laelle Chocolates Inc.is a confectionery company that manufactures candies.It does not use specific strategies to target children while marketing its products.Instead,it uses the same strategies to promote its candies among all consumers in the market.This is an example of a(n)_____.
A)​multisegment targeting strategy
B)individual targeting strategy​
C)undifferentiated targeting strategy
D)​concentrated targeting strategy

Quizplus · Accepted Answer

Laelle Chocolates Inc. is using an undifferentiated targeting strategy as it promotes its candies among all consumers in the market without using any specific strategy to target children.