A concentrated targeting strategy differs from an undifferentiated targeting strategy in that a concentrated targeting strategy:
A)results in cannibalization of products
B)involves selecting a market niche for targeting its marketing efforts
C)views the market as one big market with no individual segments
D)uses a common marketing mix for the entire market

Question

A concentrated targeting strategy differs from an undifferentiated targeting strategy in that a concentrated targeting strategy:
A)​results in cannibalization of products
B)involves selecting a market niche for targeting its marketing efforts
C)views the market as one big market with no individual segments
D)​uses a common marketing mix for the entire market

Quizplus · Accepted Answer

A concentrated targeting strategy involves selecting a specific market niche to target its marketing efforts, rather than viewing the market as one big market with no individual segments. This strategy is different from an undifferentiated targeting strategy, which uses a common marketing mix for the entire market. It can also lead to less cannibalization of products, as the company is focused on a specific segment rather than trying to appeal to everyone.

A Concentrated Targeting Strategy Differs from an Undifferentiated Targeting Strategy