A firm that adopts an undifferentiated targeting strategy assumes that
A)A firm that adopts an undifferentiated targeting strategy assumes that
B)it can compete effectively with large firms
C)concentration of all of the firm's resources in a single market will result in cannibalization
D)individual customers have similar needs that can be met with a common marketing mix.

Question

A firm that adopts an undifferentiated targeting strategy assumes that
A)​A firm that adopts an undifferentiated targeting strategy assumes that
B)it can compete effectively with large firms
C)concentration of all of the firm's resources in a single market will result in cannibalization
D)​individual customers have similar needs that can be met with a common marketing mix.

Quizplus · Accepted Answer

An undifferentiated targeting strategy assumes that individual customers have similar needs that can be met with a common marketing mix. This means that the firm targets the entire market with one product or service offering, ignoring any differences among customer segments. This strategy can be effective when there are low levels of competition and the product or service has broad appeal, but it can also result in low customer satisfaction and missed opportunities to address specific customer needs.

A Firm That Adopts an Undifferentiated Targeting Strategy Assumes That