Volten Inc.is an apparel store.It has separate sections for casual wear,office wear,and party wear.It also has goods of different price ranges to suit people of various income levels.In this way,it caters to different sections of the society.,Volten Inc.is demonstrating positioning by _____.
A)product class
B)product user
C)competitor
D)product user

Question

Volten Inc.is an apparel store.It has separate sections for casual wear,office wear,and party wear.It also has goods of different price ranges to suit people of various income levels.In this way,it caters to different sections of the society.,Volten Inc.is demonstrating positioning by _____.
A)​product class
B)product user
C)competitor​
D)​product user

Quizplus · Accepted Answer

Volten Inc. is demonstrating positioning by product user because it is targeting different sections of the society based on their income levels and needs.