In the context of customer relationship management,_____ offers marketers a more cost-effective way to reach customers and enables businesses to personalize their messages.
A)repositioning
B)undifferentiated targeting
C)loyalty
D)new technology

Question

In the context of customer relationship management,_____ offers marketers a more cost-effective way to reach customers and enables businesses to personalize their messages.
A)​repositioning
B)undifferentiated targeting
C)loyalty
D)​new technology

Quizplus · Accepted Answer

New technology, such as customer relationship management software, allows businesses to collect and analyze customer data to offer more personalized messages and targeted marketing. This approach is often more cost-effective than traditional mass marketing techniques.

In the Context of Customer Relationship Management,_____ Offers Marketers a More