Mass-marketing efforts are used by marketers because
A)consumers have their own unique sets of needs and wants
B)the time consumers spend on making purchase decisions has increased in recent times
C)of the need to create brand awareness or to remind consumers of a product
D)the importance of rewarding individual consumers for their loyalty has declined in the recent years

Question

Mass-marketing efforts are used by marketers because
A)consumers have their own unique sets of needs and wants
B)the time consumers spend on making purchase decisions has increased in recent times
C)of the need to create brand awareness or to remind consumers of a product
D)​the importance of rewarding individual consumers for their loyalty has declined in the recent years

Quizplus · Accepted Answer

Mass-marketing efforts are used to create brand awareness or remind consumers of a product, regardless of their unique needs and wants. It is typically employed when the target audience is broad and consists of diverse individuals.

Mass-Marketing Efforts Are Used by Marketers Because