In the context of a buying process,which of the following statements is true of satisficers
A)They select the best supplier who satisfies their product and delivery requirements
B)They study numerous proposals carefully before selecting one.
C)They contact familiar suppliers and place orders with the first one that fulfills their requirements
D)They contact new and unfamiliar suppliers when they need to purchase a product

Question

In the context of a buying process,which of the following statements is true of satisficers
A)​They select the best supplier who satisfies their product and delivery requirements
B)They study numerous proposals carefully before selecting one.
C)They contact familiar suppliers and place orders with the first one that fulfills their requirements​
D)​They contact new and unfamiliar suppliers when they need to purchase a product

Quizplus · Accepted Answer

Satisficers are buyers who have a specific set of requirements and they are satisfied with the first supplier that meets those requirements. They do not spend too much time researching and evaluating different options, rather they rely on existing relationships or familiar suppliers to fulfill their needs. As such, option C is the correct choice as it highlights this behavior.

In the Context of a Buying Process,which of the Following