Which of the following targeting strategies results in cannibalization of products?
A)A multisegment targeting strategy
B)The universal targeting strategy
C)An undifferentiated targeting strategy
D)A concentrated targeting strategy

Question

Which of the following targeting strategies results in cannibalization of products?
A)​A multisegment targeting strategy
B)The universal targeting strategy
C)An undifferentiated targeting strategy
D)​A concentrated targeting strategy

Quizplus · Accepted Answer

A multisegment targeting strategy can lead to cannibalization because it involves targeting multiple market segments with different products, which can result in the new products taking sales away from the company's existing products.

Which of the Following Targeting Strategies Results in Cannibalization of Products