In order to receive customers' feedback on the company's latest product,the marketing managers of Havtol Inc.,a food products company,created a software.The customers who log into the company's Web site will be directed to a page where they have to answer a questionnaire.The managers can query the server at any time and collect the data required.In this scenario,Havtol Inc.is using a(n)_____.
A)Web survey system
B)online panel provider
C)Google consumer survey
D)online focus group

Question

In order to receive customers' feedback on the company's latest product,the marketing managers of Havtol Inc.,a food products company,created a software.The customers who log into the company's Web site will be directed to a page where they have to answer a questionnaire.The managers can query the server at any time and collect the data required.In this scenario,Havtol Inc.is using a(n)_____.
A)​Web survey system
B)online panel provider
C)Google consumer survey
D)​online focus group

Quizplus · Accepted Answer

The scenario describes the use of a software created by the marketing managers to receive customers' feedback through a questionnaire on the company's website. This is a typical example of a web survey system. Therefore, the correct choice is A. Online panel provider and Google consumer survey are other types of online research methods, but they are not applicable to the given scenario. Online focus group refers to a real-time interaction with a group of participants, which is different from the scenario where customers are directed to a webpage to fill out a survey.

In Order to Receive Customers' Feedback on the Company's Latest