Which of the following information should be included at the beginning of a marketing research report?
A)A brief explanation about the research design
B)A concise statement of the research objectives
C)A detailed discussion on the methodology employed
D)A summary on the major findings of the research

Question

Which of the following information should be included at the beginning of a marketing research report?
A)​A brief explanation about the research design
B)A concise statement of the research objectives
C)A detailed discussion on the methodology employed
D)​A summary on the major findings of the research

Quizplus · Accepted Answer

A concise statement of the research objectives should be included at the beginning of a marketing research report to provide clarity on the purpose of the research and guide the reader throughout the report. Including a brief explanation of the research design and a summary of the major findings can be helpful, but they should come after the research objectives. A detailed discussion on the methodology employed may be included later in the report.

Which of the Following Information Should Be Included at the Beginning