Which of the following stages in a customer relationship management cycle is characterized by the sharing of customer information to all areas of a business after it has been analyzed and transformed into useful information?
A)Identifying profitable and unprofitable customers
B)Leveraging customer information
C)Identifying customer relationships with the organization
D)Storing and integrating customer data

Question

Which of the following stages in a customer relationship management cycle is characterized by the sharing of customer information to all areas of a business after it has been analyzed and transformed into useful information?
A)​Identifying profitable and unprofitable customers
B)Leveraging customer information
C)Identifying customer relationships with the organization
D)​Storing and integrating customer data

Quizplus · Accepted Answer

Leveraging customer information is the stage where the customer information is analyzed and transformed into useful information, which is then shared across different areas of the business to maximize the value of the customer relationship. The other options mentioned are other stages in the CRM cycle but do not involve the sharing of customer information after analysis.

Which of the Following Stages in a Customer Relationship Management