Which of the following is a reason why many retailers are creating and promoting their own captive brands?
A)Captive brands carry evidence of a store's affiliation and are available everywhere.
B)Captive brands are displayed separate from mainstream products in a store.
C)This strategy allows retailers to ask a price similar or equal to manufacturers' brands.
D)This strategy allows retailers to market private brands as inferior to manufacturers' brands.

Question

Quizplus · Accepted Answer

Creating and promoting their own captive brands allows retailers to ask a price similar or equal to manufacturers' brands. This can lead to increased profit margins for the retailer as they are not paying for the costs of developing or marketing the brand, unlike manufacturers.

Which of the Following Is a Reason Why Many Retailers