Three Arrows Inc. is a company that manufactures bags from recycled paper. Its marketers receive complaints that the bags get wet easily and tear after a few weeks of use. They decide to respond to their customers' complaints by using a thicker, waterproof paper. This is an example of _____.

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This is an example of quality modification because the company is making changes to the product to improve its quality and address customer complaints. They are using a thicker, waterproof paper to prevent the bags from getting wet easily and tearing after a few weeks of use.