Remnants Perfumes is a premium, exotic women's fragrance. The manufacturers of Remnants Perfumes want to establish their products as specialty products. In this case, which of the following will be an objective of the manufacturers of Remnants Perfumes?

Question

Quizplus · Accepted Answer

If the manufacturers of Remnants Perfumes want to establish their products as specialty products, their objective will be to focus on establishing a brand name. Mass advertising strategies and increasing distribution networks are more applicable to mass-market products. Decreasing prices of premium products can significantly devalue the brand image and impact perceived product quality. Therefore, the best option is to focus on building brand equity through targeted marketing strategies.

Remnants Perfumes Is a Premium, Exotic Women's Fragrance