Yater's Inc.is a food and beverage company based in America.The company decides to market and sell its products in all European countries under the same brand name.In this scenario,Yater's Inc.decides to use the _____.
A)transactional marketing strategy
B)co-branding strategy
C)one-brand-name strategy
D)individual branding strategy

Question

Yater's Inc.is a food and beverage company based in America.The company decides to market and sell its products in all European countries under the same brand name.In this scenario,Yater's Inc.decides to use the _____.
A)​transactional marketing strategy
B)co-branding strategy
C)one-brand-name strategy
D)​individual branding strategy

Quizplus · Accepted Answer

Yater's Inc. is using the one-brand-name strategy, which means they will market and sell their products in all European countries under the same brand name. This approach helps to create brand recognition and consistency across all markets.