A _____ is not possible when a brand name has a negative or vulgar connotation in the local language.
A)repositioning strategy
B)one-brand-name strategy
C)co-branding strategy
D)family branding strategy

Question

A _____ is not possible when a brand name has a negative or vulgar connotation in the local language.
A)​repositioning strategy
B)one-brand-name strategy
C)co-branding strategy
D)​family branding strategy

Quizplus · Accepted Answer

A one-brand-name strategy is not possible when a brand name has a negative or vulgar connotation in the local language, as it would harm the brand's image and acceptance in that market.

A _____ Is Not Possible When a Brand Name Has