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Management Study Set 41
Quiz 7: Managing Strategy and Strategic Planning
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Question 41
Multiple Choice
A(n) ____ strategy is a pattern of action that develops over time in an organization in the absence of missions and goals, or despite missions and goals.
Question 42
Multiple Choice
Fort Howard Paper Company has a cost-saving manufacturing process that its competitors cannot imitate. Fort Howard Paper enjoys
Question 43
Multiple Choice
MySpace was the first big social network, but headlines about predator dangers created an opportunity for Facebook to arrive as the "safer" place to network. The safe perception of Facebook is a(n)
Question 44
Multiple Choice
A(n) ____ strategy is a plan chosen and implemented to support specific goals, such as an increase of market share by 5 percent.
Question 45
Multiple Choice
Datril was introduced into the pain-reliever market as a product just like Tylenol. The makers of Datril used ____ to copy Tylenol's distinctive competence.
Question 46
Multiple Choice
In a small community in Michigan, there are two funeral homes. One of them clips all pictures from the local paper, laminates them, and mails them to the person photographed with a brief note. This is an attempt to build positive relations with potential customers during happy times. If the other funeral home chose to make similar customer contact, the competitors would have
Question 47
Multiple Choice
When one disposable shaver maker introduced a three-blade shaver, the other introduced three blades within months. They repeated the process with four blades. This is an example of
Question 48
Multiple Choice
Chaparral Steel is so efficient in its steel production and casting processes that it is the only U.S. steel producer that regularly exports its products to Japan. This is an example of Chaparral Steel's
Question 49
Multiple Choice
In their book In Search of Excellence , Peters and Waterman found that successful companies "stuck to their knitting." In other words, they concentrated on those things that they do well. To which component of organizational strategy does this idea most directly relate?
Question 50
Multiple Choice
Google bought YouTube even though it operated at a loss. The business strategy for YouTube is ____.
Question 51
Multiple Choice
Siemens corporate research earns on average 20 patents a day. The patents give Siemens ____.
Question 52
Multiple Choice
Starstruck Eateries has been very successful over the years by monitoring what successful restaurants in other cities are doing and copying them. This is known as
Question 53
Multiple Choice
The starting point in formulating strategies is usually
Question 54
Multiple Choice
In environmental SWOT analysis, the external organizational position is analyzed according to its
Question 55
Multiple Choice
The Windows operating system is used in 90% of the world's PCs. Microsoft has an international
Question 56
Multiple Choice
Trollbeads was the original maker of bead bracelets where beads are like individual charms and can be changed by the wearer. Trollbeads success let Pandora, Chamilia, and a slew of jewelry designers start making bead charms. Pandora used
Question 57
Multiple Choice
AirTran Airlines (formerly ValuJet) has an airplane fleet that is older than those owned by other airlines. This is a potential ____ because it can give the company an image of poor quality or unsafe planes.