Which of the following is true of retail channel omnification?
A)It creates separate distribution systems for different distribution channels.
B)It makes each distribution channel accountable for its own dedicated inventory.
C)It involves treating each distribution channel as an entirely different business.
D)It combines different distribution channels into a single, unified system for saving costs.

Question

Which of the following is true of retail channel omnification?
A)​It creates separate distribution systems for different distribution channels.
B)It makes each distribution channel accountable for its own dedicated inventory.​
C)It involves treating each distribution channel as an entirely different business.​
D)It combines different distribution channels into a single, unified system for saving costs.​

Quizplus · Accepted Answer

Retail channel omnification involves combining different distribution channels into a single, unified system to save costs. This means that there is no separate distribution system for each channel and no need for each channel to maintain its own dedicated inventory. It also means that different channels are not treated as entirely separate businesses but rather, they are integrated to provide a seamless customer experience.

Which of the Following Is True of Retail Channel Omnification