Zeta Inc.,a multinational retail corporation,uses a device that notifies the respective store managers whenever a customer is near their store.It also helps them to map customer foot traffic data.This is an example of _____.
A)cloud computing
B)beacons
C)shopper marketing
D)click-and-connect

Question

Zeta Inc.,a multinational retail corporation,uses a device that notifies the respective store managers whenever a customer is near their store.It also helps them to map customer foot traffic data.This is an example of _____.
A)​cloud computing
B)beacons​
C)shopper marketing​
D)click-and-connect​

Quizplus · Accepted Answer

The device used by Zeta Inc. that notifies store managers when customers are near their store and maps customer foot traffic data is likely a beacon, which uses Bluetooth technology to track customers' movements and send notifications to their smartphones. Cloud computing refers to the use of remote servers to store, manage, and process data, which may be involved in collecting and analyzing customer data but is not specific to the use of beacons. Shopper marketing refers to a range of strategies used to influence purchasing decisions within a retail environment, which could include the use of beacons but is a broader concept. Click-and-connect refers to a service that allows customers to order items online and pick them up in-store, which is not directly related to the use of beacons or customer tracking.

Zeta Inc,A Multinational Retail Corporation,uses a Device That Notifies the Respective