_____ is an emerging trend that employs market data to best serve customers as they prepare to make a purchase.
A)Retail channel omnification
B)Click-and-collect
C)Shopper marketing
D)Cloud computing

Question

_____ is an emerging trend that employs market data to best serve customers as they prepare to make a purchase.
A)​Retail channel omnification
B)Click-and-collect​
C)Shopper marketing​
D)Cloud computing​

Quizplus · Accepted Answer

​Shopper marketing is an emerging trend that uses market data to understand customers' behavior patterns, preferences, and decision-making processes. It aims to provide optimal shopping experiences by providing personalized recommendations and targeted promotions, making the shopping experience more efficient, convenient, and enjoyable for customers. Retail channel omnification refers to the integration of multiple retail channels, while click-and-collect is a fulfillment method that allows customers to order online and pick up in-store. Cloud computing refers to the use of remote servers to store and access data and computing resources. While all of these technologies may support shopper marketing, they do not offer the same level of customer-centricity and data-driven decision-making as shopper marketing.

_____ Is an Emerging Trend That Employs Market Data to Best