Lily's Apparel,a renowned apparel store,focuses on Gen Y customers and provides them with a customized clothing experience.The store helps the customers to design clothes that appeal to their individual style.Lily's Apparel has defined its target market by _____.
A)religion
B)educational qualifications
C)geographic boundaries
D)psychographic characteristics

Question

Lily's Apparel,a renowned apparel store,focuses on Gen Y customers and provides them with a customized clothing experience.The store helps the customers to design clothes that appeal to their individual style.Lily's Apparel has defined its target market by _____.
A)​religion
B)educational qualifications​
C)geographic boundaries​
D)psychographic characteristics​

Quizplus · Accepted Answer

Lily's Apparel has defined its target market by psychographic characteristics, which refers to the personality, values, opinions, attitudes, interests, and lifestyles of the customers. By providing customized clothing experiences that appeal to their individual style, the store caters to the unique preferences and tastes of Gen Y customers.

Lily's Apparel,a Renowned Apparel Store,focuses on Gen Y Customers and Provides