The goal of tactical retailing is to:
A)eliminate the need of segmenting a market.
B)increase the sales of a specific item.
C)increase overhead costs.
D)eliminate the need of new advertising campaigns.

Question

The goal of tactical retailing is to:
A)​eliminate the need of segmenting a market.
B)increase the sales of a specific item.​
C)increase overhead costs.​
D)eliminate the need of new advertising campaigns.​

Quizplus · Accepted Answer

The goal of tactical retailing is to increase the sales of a specific item, usually through short-term promotional strategies such as discounts, limited-time offers, and product displays. This approach can be useful for retailers seeking to move merchandise quickly, clear out inventory, or capitalize on seasonal trends. It is not designed to eliminate market segmentation or increase overhead costs, nor does it eliminate the need for new advertising campaigns.

The Goal of Tactical Retailing Is To