Advent Automobiles Inc.launches a new sport utility vehicle (SUV).It develops a marketing message and places advertisements in leading newspapers and on social media sites to inform consumers about the new SUV and its various features.In the context of the communication process,Advent Automobiles Inc.is the _____.
A)sender
B)decoder
C)consumer
D)receiver

Question

Advent Automobiles Inc.launches a new sport utility vehicle (SUV).It develops a marketing message and places advertisements in leading newspapers and on social media sites to inform consumers about the new SUV and its various features.In the context of the communication process,Advent Automobiles Inc.is the _____.
A)​sender
B)decoder
C)consumer
D)​receiver

Quizplus · Accepted Answer

Advent Automobiles Inc. is the sender as they are initiating the communication process by developing a marketing message and placing advertisements to inform consumers about the new SUV and its features. The sender is the party that encodes and sends the message to the receiver. The decoder is the party that interprets the message, which would be the consumers in this scenario. The consumer is the ultimate target of the message and the receiver of the communication. Therefore, A) is the correct answer.