_____ consists of all marketing activities that stimulate consumer purchasing and dealer effectiveness.
A)Sales promotion
B)Publicity
C)Personal selling
D)Advertising

Question

_____ consists of all marketing activities that stimulate consumer purchasing and dealer effectiveness.
A)​Sales promotion
B)Publicity
C)Personal selling
D)​Advertising

Quizplus · Accepted Answer

Sales promotion includes all marketing activities- such as couponing, contests, discounts, and free samples- that provide extra value or incentives to customers or to stimulate the purchase of a product. Publicity and advertising both involve communication about a product or company, but sales promotion focuses specifically on incentivizing sales. Personal selling involves direct communication between a salesperson and a potential customer and often uses techniques like persuasion and product demonstrations to close a sale.

_____ Consists of All Marketing Activities That Stimulate Consumer Purchasing