An objective of a seller engaging in personal selling is:
A)to increase the cost of the product that is being sold.
B)to persuade a buyer to accept a point of view.
C)to use social media sites to talk with large audiences.
D)to make a one-time sale rather than a long-term relationship.

Question

An objective of a seller engaging in personal selling is:
A)to increase the cost of the product that is being sold.​
B)to persuade a buyer to accept a point of view.
C)to use social media sites to talk with large audiences.
D)​to make a one-time sale rather than a long-term relationship.

Quizplus · Accepted Answer

The objective of a seller engaging in personal selling is to persuade a buyer to accept a point of view or to take a particular action. Personal selling involves a direct interaction between the salesperson and the buyer, and the salesperson can use this interaction to understand the buyer's needs and offer solutions that meet those needs. This can help to build a long-term relationship between the buyer and the seller, which can result in repeat sales and increased customer loyalty. The other options (A, C, and D) are not objectives of personal selling.

An Objective of a Seller Engaging in Personal Selling Is