Social media measurements are meaningless if:

Question

Quizplus · Accepted Answer

Social media measurements must be tied to key performance indicators (KPIs) in order to have meaning and relevance. Focusing solely on metrics such as the rate of accumulation or investment per fan can be misleading and fail to provide insight into the actual impact of social media efforts on the overall success of a business. The ultimate goal should be to measure the ROI of social media, and this can only be achieved by tying measurements to KPIs such as increased brand awareness, website traffic, lead generation, and sales.

Social Media Measurements Are Meaningless If