Question 1

Twitpic,Flickr,and Photobucket are all examples of:

Accepted Answer

Twitpic, Flickr, and Photobucket are all media sharing sites, where users can upload and share photos and videos with others.

Question 2

Buzz,a social media metric,is based on:

Accepted Answer

The answer of Buzz,a social media metric,is based on:
...

Question 3

According to Charlene Li and Josh Bernoff of Forrester Research,which of following categories of social media users posts comments,ratings,and reviews of products and services on blogs and forums?

Accepted Answer

Critics are the category of social media users who post comments, reviews, and ratings of products and services on blogs and forums. Spectators are users who consume social media content, while Joiners are users who join and participate in social media networks. Inactives are users who do not participate in social media activities.

Question 4

Magnira Corp.is an organization that manufactures clothing for women.It uses Facebook to promote its products.Given this information,which of the following is true of Magnira Corp.?

Accepted Answer

The statement "Its pages are subject to search engine indexing" is true. This means that the content on Magnira Corp.'s Facebook pages can be searched and displayed by search engines like Google.

Option A is incorrect as there is no restriction on disclosing the prices of products on Facebook.

Option C is also incorrect as there is no evidence to suggest that Magnira Corp. is restricted from communicating directly with fans or stakeholders.

Option D is incorrect as Facebook pages are not considered individual profiles.

Question 5

A popular production house wants to release a teaser of one of its upcoming movies to create a buzz among public.Given this information,which of the following would be the best platform to be used by the production house?

Accepted Answer

YouTube is the most popular video sharing platform with a vast user base. It allows easy sharing and distribution of videos through various social media networks. It's an ideal platform for releasing movie teasers, trailers, and promotional videos. StumbleUpon, Photobucket, and Imgur, on the other hand, are not video-centric platforms and do not have the same reach and engagement as YouTube.

Question 6

Social bookmarking sites differ from social news sites in that:

Accepted Answer

Social bookmarking sites are primarily focused on collecting and sharing links that users find interesting or valuable. In contrast, social news sites are focused on sharing and discussing news articles and stories. The ability to edit stories for accuracy and the treatment of location-based social networking as a game are not defining characteristics of social bookmarking sites.

Question 7

Monette has posted over 100 book reviews on discussion forums.She also frequently reviews products and services and posts her reviews on local restaurants on review sites.As a social media user,Monette would best be characterized as a _____.

Accepted Answer

Monette's active participation in providing reviews shows that she is a critic, someone who actively shares their opinions about various products, services, and experiences. Joiners are individuals who participate in social media communities but do not contribute much content themselves, while spectators primarily watch others' content without participating. Collectors gather and save information and digital items on social media platforms.

Question 8

Which of the following treats location-based micronetworking as a game?

Accepted Answer

FourSquare is a location-based social networking app that uses gamification techniques to encourage users to check in to various locations and earn rewards for doing so.

Question 9

Which of the following processes is used in social media monitoring?

Accepted Answer

Social media monitoring involves tracking and analyzing online conversations and discussions on social media platforms. One of the processes used in social media monitoring is sentiment analysis, which involves using natural language processing (NLP) and machine learning tools to identify and categorize opinions, emotions, and attitudes expressed in social media posts and comments. This helps businesses and organizations to understand the perceptions and feedback of their customers and target audience, and to make informed decisions based on the insights derived from social media monitoring. Personal selling, cold calling, and crowdsourcing are not related to social media monitoring.

Question 10

Bethany follows several blogs every day and uses YouTube frequently to watch latest videos.She does not have her own Web site,and she almost never posts any comments on the sites she visits.She just enjoys reading and watching the content on popular sites.In this case,Bethany would be best characterized as a _____.

Accepted Answer

Bethany is not actively contributing content or engaging with others on the websites and YouTube, but is simply observing and consuming the content, making her a spectator.

Question 11

Which of the following statements is true of advertising in social media?

Accepted Answer

Social media marketing is primarily focused on building relationships with customers by engaging with them and providing valuable content. While social media can be used for advertising, the main goal is to foster a community and create brand loyalty.

Option A is incorrect as social media can be used for both unpaid and paid marketing. 
Option B is incorrect as measuring the effectiveness of social media can sometimes be challenging due to the complexity of platforms and the need for nuanced metrics. 
Option D is incorrect as many businesses have found social media to be a valuable investment in building brand awareness and engaging with customers.

Question 12

_____ are Web sites that allow consumers to post,read,rate,and comment on opinions regarding all kinds of products and services.

Accepted Answer

Review sites are specifically designed for consumers to share their opinions and ratings of products and services. Media sharing sites typically focus on sharing photos, videos, or music. Microblogs are social media platforms that allow users to post short updates or messages. Mommy blogs are personal blogs written by mothers about parenting and family-related topics, and may include reviews of products or services, but are not solely dedicated to reviews.

Question 13

_____ are independent and not associated with the marketing efforts of any particular company or brand.

Accepted Answer

Noncorporate blogs are personal blogs that are not associated with any company or brand. They are often independent and provide unbiased opinions and reviews of products and services. E-mail services, social networking sites, and e-commerce sites can all be associated with marketing efforts of companies or brands.

Question 14

Marla,a 55-year-old woman,wants to stay in touch with her son,who is away at college.She also hopes to connect with some of her high school friends.In this case,which of the following is Marla most likely to use for this purpose?

Accepted Answer

Marla is most likely to use Facebook as it is a social networking site that allows users to connect with friends and family, making it a suitable platform to stay in touch with her son and high school friends. SoundCloud and YouTube are platforms for sharing music and videos, respectively, while Flickr is a platform for sharing photos.

Question 15

_____,a social media metric,refers to media mentions,influences of bloggers reached,influences of customers reached,and second-degree reach based on social graphs.

Accepted Answer

Influence refers to the impact of media mentions, bloggers, customers, and social graphs. Buzz refers to the volume of discussion or conversation about a particular topic, product, or brand. Interest refers to the level of attention or curiosity generated by a topic or brand. Participation refers to the level of engagement or interaction of users with a particular campaign or content.

Question 16

Social media measurements are meaningless if:

Accepted Answer

Social media measurements must be tied to key performance indicators (KPIs) in order to have meaning and relevance. Focusing solely on metrics such as the rate of accumulation or investment per fan can be misleading and fail to provide insight into the actual impact of social media efforts on the overall success of a business. The ultimate goal should be to measure the ROI of social media, and this can only be achieved by tying measurements to KPIs such as increased brand awareness, website traffic, lead generation, and sales.

Question 17

Kelly's Kitchen,a restaurant,strives to improve its customer service and makes sure that its customers enjoy the food and ambience at the restaurant.The restaurant has a team that monitors and assesses customers' opinions about the restaurant on popular food review sites.This scenario illustrates _____.

Accepted Answer

This scenario illustrates social media monitoring, as the restaurant has a team that monitors and assesses customers' opinions about the restaurant on popular food review sites. It is a way for businesses to gather feedback and improve their customer service. Personal selling refers to face-to-face communication between a salesperson and a prospective customer. Market segmentation involves dividing a market into smaller segments based on various criteria such as demographics, behavior, and needs. Lead qualification is the process of determining whether a potential customer fits the criteria for being a qualified lead.

Question 18

Frank,a restaurant chain's social media manager,wants to conduct an online contest to promote his restaurant.He conducts the contest on a social networking site that allows people to post only 140-character-long updates.In this context,Frank is using -_____ to conduct the contest.

Accepted Answer

Frank is conducting the contest on a site that only allows 140-character-long updates, which means he is using a platform designed for short-form content, such as Twitter. This type of platform is called a microblogging site.

Question 19

According to Charlene Li and Josh Bernoff of Forrester Research,_____ are those who read blogs,listen to podcasts,watch videos,and generally consume media.

Accepted Answer

Spectators are those who consume media such as reading blogs, listening to podcasts, and watching videos, but do not actively engage in creating or sharing content.

Question 20

According to Charlene Li and Josh Bernoff of Forrester Research,_____ are those who maintain a social networking profile and visit other sites.

Accepted Answer

Charlene Li and Josh Bernoff coined the term "joiners" to refer to people who maintain a social networking profile and visit other sites, as per their book "Groundswell".

Quiz 18: Social Media and Marketing