The dual-process model proposed by Petty and Cacciopo (1986) assumes that

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The dual-process model suggests that people may process communications in different ways, depending on factors such as motivation and cognitive capacity. Therefore, it rejects the idea that people always process messages in the same way, as suggested by option C. Furthermore, the model does not propose that people are never persuaded by the strength and quality of arguments, as suggested by option B. Finally, while superficial cues may influence processing in some cases, the model does not suggest that people are always strongly influenced by these cues, as stated in option D.

The Dual-Process Model Proposed by Petty and Cacciopo (1986) Assumes