When an audience member does not feel personally involved or invested in the topic of a persuasive message, she is likely to

Question

Quizplus · Accepted Answer

When an audience member does not feel personally involved or invested in the topic, it is less likely that she will be influenced by the strength of the message or the expertise of the message source (peripheral route) and more likely that she will disengage from the message altogether. The sleeper effect also does not apply in this scenario as it involves a delayed impact of the message over time.

When an Audience Member Does Not Feel Personally Involved or Invested