A popular proactive approach in customer service that empowers customers to go to a company's website and initiate most of the queries and functions normally handled by a call center is called

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Customer self-service is a popular proactive approach in customer service that allows customers to initiate most of the queries and functions that are typically handled by a call center. This approach empowers customers to find solutions to their problems quickly and easily, without having to wait on hold for a representative. It is a win-win situation for both the company and the customer. The company saves money by not having to staff as many call center representatives, and the customer can get their issue resolved more efficiently.

A Popular Proactive Approach in Customer Service That Empowers Customers