If consumers hold an existing attitude with confidence,credible sources will
A) have greater impact.
B) affect emotions but not cognitions.
C) have less impact.
D) affect cognitions but not emotions.
E) have a boomerang effect.

Question

Quizplus · Accepted Answer

If consumers hold an existing attitude with confidence, it means that they have strong beliefs and convictions about that attitude. Therefore, credible sources, which are sources that are perceived as trustworthy and knowledgeable, will have less impact on their attitude since they are highly resistant to change. This is because they have already formed an opinion that is difficult to alter.

If Consumers Hold an Existing Attitude with Confidence,credible Sources Will