There is some evidence that if we see an advertisement we like,our overall ____ will influence our brand attitudes and behavior.
A) brand image
B) brand awareness of the ad
C) attitude toward the ad
D) elaboration likelihood
E) awareness of the ad

Question

Quizplus · Accepted Answer

Our attitude toward the ad is likely to influence our brand attitudes and behavior because if we have a positive attitude toward an advertisement, we are more likely to have positive feelings about the brand being advertised and may be more likely to purchase or consider purchasing the product.

There Is Some Evidence That If We See an Advertisement