Casey thought that the salesman was charming; he reminded her of her father.She bought a digital camera based on his recommendations.This is an example of
A) high-pressure sales tactics.
B) positioning of a customer familiarity.
C) strategic modeling.
D) customer paring of information cognitively.
E) source attractiveness influencing customer attitudes.

Question

Quizplus · Accepted Answer

This scenario involves the source attractiveness influencing customer attitudes. The salesman's charm and similarity to Casey's father made him an attractive source, which influenced her decision to purchase the camera based on his recommendations.

Casey Thought That the Salesman Was Charming; He Reminded Her