The phrase "Where's the beef?" kept ringing in Joshua's head,but he could not remember where he had heard it.This is an example of the
A) decay effect.
B) memory lapse phenomenon.
C) rapid decay phenomenon.
D) sleeper effect.
E) connective phenomenon.

Question

Quizplus · Accepted Answer

The "sleeper effect" refers to a situation where a message, initially ignored or not believed, gains credibility over time, leading to delayed acceptance or recall. In Joshua's case, the phrase "Where's the beef?"—which he initially couldn't place—persistently lingered in his mind, illustrating how a forgotten or overlooked piece of information can become more prominent or remembered after some time. This does not directly describe the decay of memory or a lapse, but rather the delayed impact or resurgence of a memory or message.

The Phrase "Where's the Beef?" Kept Ringing in Joshua's Head,but