For many years,Volkswagen has maintained fairly consistent styling for its vehicles,especially its vans.This led to the campaign slogan "Still ugly after all these years," which attempts to increase the importance of a tradition in a humorous way.This is best thought of as an example of an attitude-change strategy to
A) make attitudes toward the object more important than subjective norms.
B) change beliefs.
C) add a new belief.
D) change evaluations.
E) target normative beliefs.

Question

Quizplus · Accepted Answer

The campaign slogan "Still ugly after all these years" attempts to change evaluations of Volkswagen's consistent styling, by using humor to shift consumers' perceptions of the perceived ugliness of the brand's vehicles. This is an attitude-change strategy focused on changing evaluations.

For Many Years,Volkswagen Has Maintained Fairly Consistent Styling for Its