____ has been widely applied in the consumer behavior field to explain how attitudes form and change.
A) The expectancy-value model
B) Weber's theory
C) Weber's law
D) The lexicographical model
E) The affective cognition theory

Question

Quizplus · Accepted Answer

The expectancy-value model has been widely applied in the consumer behavior field to explain how attitudes form and change. This model suggests that people form attitudes toward a product based on their perception of the product's attributes and benefits, as well as how important those attributes and benefits are to them.

____ Has Been Widely Applied in the Consumer Behavior Field