The Theory of Planned Behavior extends the TORA model by examining consumers'
A) self images.
B) cognitive responses.
C) perceived behavioral control.
D) affective responses.
E) resistance to change.

Question

Quizplus · Accepted Answer

The Theory of Planned Behavior examines consumers' perceived behavioral control, which refers to their beliefs about how easy or difficult it is to perform a particular behavior. This extends the TORA model by considering not just attitudes and subjective norms, but also the practical limitations that may impact whether a consumer is able to carry out a behavior.

The Theory of Planned Behavior Extends the TORA Model by Examining