____ create more counterarguments because consumers want to maintain their existing belief structures and do so by arguing against the message.
A) Source derogations
B) Support arguments
C) Belief discrepancies
D) Peripheral arguments
E) Central arguments

Question

Quizplus · Accepted Answer

Belief discrepancies create more counterarguments as consumers resist changing their existing beliefs and argue against messages that contradict them.

____ Create More Counterarguments Because Consumers Want to Maintain Their