A two-sided message is one that contains
A) both positive and negative information.
B) information from two different sources.
C) a comparison between the offering and unnamed competitors.
D) two peripheral arguments.
E) a double meaning.

Question

Quizplus · Accepted Answer

A two-sided message includes both positive and negative information about a product or service. It presents the advantages as well as the disadvantages of an offering in order to persuade and inform the audience.

A Two-Sided Message Is One That Contains