____ is when a stimulus has strong emotional relevance to the consumer.
A) Cognitive involvement
B) Cognitive awareness
C) Emotional awareness
D) Affective involvement
E) Relevant involvement

Question

Quizplus · Accepted Answer

Affective involvement refers to a consumer's personal interest and emotional attachment to a stimulus, such as a product, brand, or advertisement. It occurs when the product or its features have strong emotional relevance to the consumer, leading to a higher level of engagement and motivation to process information.

____ Is When a Stimulus Has Strong Emotional Relevance to the Consumer